After months and hundreds, even thousands of posts, many brands disregard the worthiness of Social Media as a serious marketing tool and they may be right.
Social Media is not for every business nor do "likes" always translate into sales; however... customers need to be met where they are, and that is mostly online now. Having to be actively engaged in social media is almost unavoidable nowadays but it can become an effective and affordable tool if it responds to a well thought out strategy and uses the right technology to deliver, analyze results, enforce corrections if necessary, and keep brands current, appealing, and relevant.
SOCIAL MEDIA CAMPAIGNS
Successful SM campaigns need to be engaging; either fun, moving, interactive or rewarding but always driven by a clear purpose. We identify what our clients’ audiences like or support and develop campaigns of particular interest and appeal to them.
ALL ABOUT CONTENT
In the web, “video is king” goes the saying. However, 87% of branded videos in SM are left within 8 seconds of watching. Content is not necessarily about the brand but definitively about its target audience. Thoroughly understanding a brand’s consumers allows us to identify and tap into subjects that they care about to create content that builds empathy at an emotional level.
Marketing through SM is very affordable, but over time, ad expenditure in this media can escalate without positive return. By carefully tailoring and delivering ads to specific segments of a brand’s consumers, instead of to their whole target audience, we increase efficiency and significantly improve SM ROI.