On The Web
Having a nice, functional website and tons of Social Media "likes" not necessarily translate into sales; however, engaging customers on the web in unavoidable. Too frequently, though, brands' efforts to communicate with their audience produce poor or even null outcomes.
Fun, inspiring, interesting, useful branded-content has "long legs", yes, but becomes much more relevance when it is paired with real-life experiences. These are most effective when delivered in-person but will have a short life and limited impact if they are not part of a comprehensive strategy that gathers attention and builds up excitement leading to the experience, digitally expand the reach of the actual experience, and purposely extends its digital print.
We work with our clients to understand their needs and define benchmarks and goals for each situation. Based on that information, we design sets of digital actions aimed to support and intensify the complete experience, extend the engagement period, capture and measure the intended type of data, analyze results, enforce corrections if necessary, deliver content that matters to consumers, and produce ROI campaign or event reports.